A DECADE OF DATES CAMPAIGN

CHALLENGE

SOLUTION

While Bumble is an established social platform, they must continue to disrupt the dating space. Especially as young daters feel vulnerable to "putting themselves out there", Bumble Date must reinforce their identity as a safe, empowering, and inclusive love liaison.

The "A Decade of Dates" campaign celebrates Bumble's 10-year legacy of championing kindness to foster healthy and equitable romantic connections. By utilizing user-generated content that feature Bumble success stories, this multi-channel campaign invites new users to discover the durability of dating found with Bumble.