A DECADE OF DATES CAMPAIGN

For years, dating apps and Tinder were synonymous, but when Bumble stepped onto the scene, it quickly differentiated itself from its competitor. Bumble was the space for swipers who wanted more safety and selectivity when seeking a serious, long-term relationship. Today, dating apps are the default, and choosing amongst the multitude of platforms is overwhelming to young daters. To these young daters whom already feel vulnerable as they “put themselves out there,” Bumble must once again demonstrate that it is the trusted, dating app of choice for authentic connections.