Jack Daniel's aimed to launch their Country Cocktails to a new audience that leverages and maintains their iconic brand while extending into a new product category. Their objective was to be the "drink of the summer" for their new sophisticated, yet trendy audience. From bar to beach, Jack Daniel's wanted to be the beverage of choice in everyone's cooler.
To accomplish this I designed branded slushy graphics for Jack Daniel's eight new Country Cocktails. By keeping true to their existing branding and implementing new iconography, the slushy graphics enticed new and existing customers to experience Jack Daniel's refreshing cocktails.