SIMPLICITY & PURITY CAMPAIGN
CHALLENGE
Noor was a small company that manufactured several vitamins. They wanted to be the go-to vitamins company that provides natural wellness solutions and promotes healthy lifestyles. This was an ambitious goal, especially given their limited branding and online presence. As Noor Vitamins’ full-service agency, we were tasked with overhauling existing assets and creating new, meaningful tactics to establish a cohesive brand that would ultimately equate Noor Vitamins with purity and simplicity.
SOLUTION
We reimagined Noor Vitamins’ branding and the experiences surrounding the products. This started with the redesign of their packaging, development of a functional website, and creation of additional materials. For all tactics, we sought to convey purity and simplicity. The package design was sleek and ingredient-first. The website design followed suit, and its modern feel and functionality allowed for seamless navigation. Promotional materials and a catalog included within the welcome kit highlighted the key benefits of specific products while reinforcing the overarching brand purpose.
