Screamery, a metal music-themed ice cream shop, wanted a logo that seamlessly blends the edgy and rebellious spirit of metal music with the delightful and sweet world of ice cream. The branding needed to resonate with both passionate metal fans and individuals seeking a unique ice cream experience.
I developed a visual identity that marries two iconic symbols: an ice cream cone and a skull. The branding leverages the seemingly contrasting visual aesthetics of metal music and ice cream to create a bold visual harmony. This consistency across all materials enhanced brand recognition and created a memorable customer experience.